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Para. 9.6Status unknownSaudi ArabiaRegulation
Issued by Saudi Data & AI Authority / NDMO
Culture
Historical Reenactments: Deepfakes can be used to create lifelike reenactments of historical
events, preserving cultural heritage in an engaging and educational manner. This can bring his
tory to life and make it accessible to broader audiences.
Language and Dialect Preservation: This technology can help preserve and revive endan
gered languages and dialects by creating realistic voices. This application supports cultural
preservation and linguistic diversity.
Below is a sample list of do’s and don’ts to promote the responsible use of deepfakes in
cultural preservation.
Do’s:
Don’ts:
Use deepfakes to recreate and preserve cultural events and traditions, making them accessible
to broader audiences and future generations.
Apply deepfakes to revive and teach endangered languages and dialects, contributing to the
preservation of cultural diversity and heritage.
Do not use deepfakes to inaccurately portray cultural practices, figures, or events. Misrep
resentation can lead to cultural appropriation, misunderstanding, and disrespect.
Do not exploit cultural heritage for commercial purposes without proper permission and re
spect for the source community. Ensure that any use of deepfakes in this context benefits the
cultural community involved.
Deepfakes Guidelines: Mitigating risks while fostering innovation
Harnessing the power of deepfakes for positive and ethical purposes can lead to remarkable
advancements and deliver enhanced experiences across various sectors. By focusing on con
tinuous learning and skill development, ensuring organizational preparedness, and emphasizing
ethical and positive applications, the transformative potential of deepfake technology can be
fully realized while minimizing associated risks.
The three main key takeaways are the following:
Continuous Learning and Skill Development: Ongoing education and hands-on training are
crucial for staying updated with AI developments, methodologies, and ethical considera
tions, ensuring effective management of AI applications.
Organizational Preparedness: Developing internal AI skills through tailored workshops and
strategic hiring practices enhances innovation and problem-solving capabilities, enabling or
ganizations to effectively handle AI and deepfake technologies.
Ethical and Positive Applications: Focusing on non-malicious uses in sectors such as mar
keting, entertainment, retail, education, healthcare, and culture can drive significant advance
ments and deliver enhanced experiences while responsibly managing risks.
Deepfakes Guidelines: Mitigating risks while fostering innovation
The Arabic text is the legally binding version. The English translation is provided for guidance only.
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